Liebig Beef Extract

Liebig's Extract of Meat is a historical product. It was a thick, dark, syrupy beef extract paste sold in glass bottles, and later in tins as well. It gained popularity first as a food for the poor, and then also as an ingredient in middle-class kitchens. It was also called "Liebig's Fleisch Extract" ("Fleisch" meaning "meat" in German), Fleisch Extract Syrup, or Fluid Beef.


Justus von Liebig (12 May 1803 – 18 April 1873) was a German chemist who made major contributions to agricultural and biological chemistry, and worked on the organization of organic chemistry. He developed a manufacturing process for beef extracts, and founded a company, Liebig Extract of Meat Company, that later trademarked the Oxo brand beef bouillon cube.

Liebig produced many illustrated advertising products: table cards, menucards, children games, free trade card sets, calendars, posters, posterstamps, paper and other toys. These were often in the form of trading card sets with stories, historical tidbits, geographic tidbits, and so on. The sets usually consisted of six cards, one card included per product sale. Many famous artists were contacted to design those series of cards, which were first produced using true lithography, then litho chromo, chromolithography and finally offset printing. The cards remain popular with collectors and are often collected in albums.

Liebig Beef Extract "Exotic Birds & Flowers" Italian issue, 1897

Liebig Beef Extract "Exotic Birds & Flowers" Italian issue, 1897